Search Engine Marketing

One of my core values when it comes to business, and especially customer service, is to always deliver more than what’s expected of me.

I spent much of my career managing the help desk of a software company and I always had loads of customers that would ask for me by name because they knew that I would solve their problem, and then some.

Most support techs would just answer a question and get the customer off the phone. Whenever I could, I would point out to the customer a feature of the software that they are not using that could make their job easier. I would take the time to show them how to use it. I would try to show them a better way of doing things. They would always be grateful, and would always request me the next time they called. Many would flat out refuse to talk to anyone else and would sometimes wait hours for me to return their calls, when they could have talked to another tech immediately.

I guess you could say they became fans of mine, which was a pretty cool feeling.

I believe that if you apply the philosophy of over delivering to any business, there is no limit to the amount of success you can achieve.

How can you apply this to your business? Be creative. There is always a little more we can give to our customers that will only take a little more effort, but will make us remarkable in their eyes and turn them into fans not just customers.

Fans will keep coming back to you over and over, and they will tell all of their friends about you.

Does your business have customers, or fans?