Search Engine Marketing

There’s a very interesting post on the Google Retail Blog about segmenting consumers based on their psychological reaction to the current recession rather than the usual demographic segmentation most marketers use. I got a lot out of it so I thought I would share it with you. It may help you understand how to market your business both online and offline during this recession.

Under normal economic conditions, you may look at demographics to decide how to market your products. Things like age, gender, and interests may all play a roll in guiding our marketing efforts. However, the recession is front and center in everyone’s mind and is probably the biggest factor consumers consider before making any buying decision.

The post author breaks consumers into 4 segments based off their current economic situation and emotional reaction to the recession and gives you a glimpse into their mindset and even tells you how to target each segment.

I encourage you to read the article and think about how you can apply it to your marketing efforts. I got a lot out of it and I’m sure you will too.

Google Retail Blog: The Skinny on Recession Psychology